Sientra® and RealSelf Announce Exclusive Initiative to Deliver New Education to Women Seeking Breast Augmentation

SANTA BARBARA, Calif. (April 24, 2014) – Sientra, Inc. (Sientra), a privately-held medical aesthetics company exclusively serving plastic surgeons in the US, and RealSelf, the leading online community helping people make confident choices in elective cosmetic procedures, today announced a strategic collaboration designed to dramatically expand women's access to information about breast augmentation surgery.

Together the companies will deliver fresh and meaningful content to the RealSelf community that answers common questions women have regarding breast augmentation. This content will be featured on a dedicated Sientra page on RealSelf designed to curate consumer engagement with the brand. On this page, women will also have the opportunity to communicate directly with leading board-certified plastic surgeons. The collaboration, soon to be released on realself.com, will open up the online conversation around breast augmentation with Sientra and RealSelf's shared customers, board-certified plastic surgeons.

"We are pleased to announce this first-of-its-kind strategic collaboration with RealSelf. It brings together two progressive companies to broaden the information available to modern consumers seeking breast augmentation surgery," said Hani Zeini, Founder and CEO of Sientra. "Sientra continues to focus on new and innovative ways to help board-certified plastic surgeons and patients connect. We are thrilled to align with RealSelf, arguably the most influential consumer voice in our space, on such a key objective. This partnership supports our aspiration of being at the forefront of the industry and is consistent with our respective organizations' shared mission to provide compelling meaningful content that enhances patient education and experience."

"At RealSelf, we see firsthand that Sientra is emerging as a consumer brand in conversations happening within our active breast augmentation communities," said Tom Seery, Founder and CEO of RealSelf. "We're excited to see Sientra move toward empowering both doctors and consumers to openly share their experiences with the Sientra brand. Creating a place for free expression of opinion is a testament to how confident Sientra is in their product."

Each month, RealSelf reaches over 1.5 million consumers interested in breast augmentation, which represents about a 50% increase over 2013.

To view the Sientra page on RealSelf, please visit www.realself.com/Sientra